
Climate Science vs. The Algorithm
Are social media algorithms really in control? Discover how YouTube shapes climate change content and how much power creators and viewers have over what appears in their feeds.
Think social media algorithms completely control what you watch? What if the idea that we're helpless against the 'black box' is actually a myth?
Right now, you’re listening to a science podcast. Digital platforms have made learning easier than ever, with YouTube leading the way in science video content. But there’s a persistent myth that social media algorithms are an all-powerful, mysterious 'black box' that controls everything we see, trapping us in echo chambers with zero control over our feeds.
Joining us this episode is Jake Allcock, a PhD researcher from the Grantham Centre for Sustainable Futures. He’s here to demystify the algorithm, break down how climate change is communicated on YouTube, and reveal how much power content creators and viewers actually have over what pops up on their screens.
Credits
- Host: G Ryan (Science Communications Student at the University of Sheffield)
- Guest: Jake Allcock (PhD Student at the University of Sheffield)
- Podcast Editor: G Ryan (Science Communications Student at the University of Sheffield)
- Video Editor: G Ryan (Science Communications Student at the University of Sheffield)
- Produced by: Shaun Oliver (Marketing and Communications Manager at the University of Sheffield)
- Produced by: G Ryan (Science Communications Student at the University of Sheffield)
- Support from: David Heath (Digital Engagement Officer at the University of Sheffield)









