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An image of the women behind this content
Video, 8 mins

The Menstrual Movement in the Media: Reducing Stigma and Tackling Social Inequalities

Part of International Women's Day, 2025 Research Highlights
26 Feb 2025 12:00

This film explores the impact of menstrual activism and the media on young people's knowledge and perceptions of menstruation. It highlights the crucial role of inclusive education, policy and the amplification of minority voices in shaping young people’s knowledge and tackling stigma, addressing critical issues like period poverty.

By challenging stigma and advocating for inclusive education and policies, we can empower individuals and create a more equitable society for all who menstruate.

Maria has worked in partnership with Sheffield-based charity Irise International, the Women's Environmental Network, Cysters, DiverseCity, Ricebox, the British Standards Institute, the Department for Education and Sheffield City Council. She has also worked closely with teachers, schools, NGOS, and police forces.

Credits

  • Dr. Maria Tomlinson, Lecturer in Public Communication and Gender at the University of Sheffield

  • Chrissy Cattle, CEO at Irise International

  • Acushla Young, Director of Programmes & Development at Irise International 

  • Sabiha Ali, Period Champion, Student 

  • Maria Ashmore, Senior Health Services Manager at Zest Centre

  • Filmmaker: Will Armson

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