Podcast, 51 mins
The Economics of Trust: How to rebuild public faith in journalism
This episode explores falling trust in journalism across Europe. Hear voices from the Zagreb festival on how media literacy and closer links with audiences could help.
20 Nov 2025 11:30
Episode 6 of the podcast comes from Zagreb, Croatia where CFOM attended Voices: The European Festival of Journalism and Media Literacy.
In this episode of the podcast, we spoke to several attendees of the festival about the decline in public trust in journalism across Europe and the role that media literacy can play in helping to rebuild it.
In the episode we spoke to:
- Samrita Menon on techniques to increase public trust in journalism and what journalists can learn from influencers and vice versa.
- Divina Frau-Meigs on the attacks the media are facing around the world which is undermining trust in journalism.
- Clothilde Le Coz about the work she does to help journalists connect with the general public, and how journalists can make their work even more useful for audiences.
- Damian Tambini questions whether a decline in trust is necessarily a bad thing for journalism, and whether the industry should be more open to critique and regulation.
Credits
- Host: Dr Gemma Horton (Impact Fellow for Centre for Freedom of the Media at the University of Sheffield)
- Guest: Samrita Menon (Associate Programme Specialist at UNESCO)
- Guest: Divina Frau-Meigs (Professor of Media and ICT Sociology at Sorbonne Nouvelle University)
- Guest: Clothide Le Coz (International Development at the Journalism and Citizenship Association)
- Guest: Damian Tambini (Distinguished Policy Fellow at the London School of Economics and Political Science)
- Podcast Producer: Anna Jones (University Teacher at the University of Sheffield)